Internationalization represents a strategic choice for businessmen, useful for the growth, the development, the maintenance and the preservation of their own business.
International process is a useful strategy in order to develop existing or innovative products or services into a new and wider scenery.The introduction of international dimension in purchases or production areas can be a key choice for efficiency research, prices reduction and competitiveness increase. Sometimes Italian SMEs (small and medium enterprises) are afraid of not being enough structured in order to face new markets changes.
This causes too much caution and a drop of objectives, or an inadequate method used in the internationalization process.
Small entepreneur often doesn't consider the real opportunities to spread his business to foreign markets, because of difficulties or his limited resources. Internationalization requires a strategic planning that small and medium companies have to arrange and follow in order to create a successful process and a real exploitation of business opportunities.